The ICC has a long-term ambition for cricket to become the world’s favourite sport. We will lead the continued drive towards more competitive, entertaining, and meaningful cricket for players and fans. We will grow the sport by creating more opportunities for more people and nations to enjoy it and increase the competitiveness of international cricket at all levels. We will promote cricket by delivering exciting and engaging global events, attracting new and diverse fans, and building long-term successful commercial partnerships. And finally, we will continue to make considerable efforts to protect the integrity of the sport.